Home > Case > Turkish PVC Tablecloth Manufacturer Upgrades Flexible PVC Formulation with ATBC Plasticizer

ATBC Plasticizer Supports Eco-Friendly Upgrades for PVC Tablecloths in Turkey

For export-oriented flexible PVC applications, Henan GO Biotech Co., Ltd. recommended ATBC, a citrate-based non-phthalate plasticizer, to this Turkish customer. Focused on low odor, a soft touch, transparent appearance, and an environmentally responsible formulation, the solution supports PVC tablecloth products optimized for the needs of European and Middle Eastern markets.

Project Background and Challenges

The customer primarily manufactures flexible PVC tablecloths for the European and Middle Eastern markets. In addition to meeting processing requirements, the formulation needed to address consumer expectations regarding odor, tactile feel, appearance, and the environmental profile of the material.

Environmental Performance Expectations
A material selection better aligned with non-phthalate and environmentally friendly plasticizer trends was required.
Reduced Perceived Odor in Finished Products
Improve the sensory experience during storage, display, and use.
Balance Softness and Surface Quality
Achieve a balance among a soft feel, transparency, surface flatness, and processing compatibility.

Solution: Optimizing Flexible PVC Tablecloth Formulations with ATBC

To meet the combined requirements for low odor, flexibility, and a clean appearance in tablecloth products, Henan GO Biotech Co., Ltd. recommends ATBC, an eco-friendly plasticizer. As a citrate-based non-phthalate plasticizer, ATBC is suitable for flexible PVC applications with high requirements for material sensory properties and environmentally positioned formulations.

Application Analysis Tablecloth Application, Export Markets, and Sensory Requirements
Product Recommendations ATBC Citrate-Based Eco-Friendly Plasticizer
Recipe Optimization Soft Touch, Transparency, and Low-Odor Performance
Performance validation Processing Compatibility, Appearance Quality, and Storage Performance

Project Outcomes and Phase Value

By incorporating ATBC, the customer’s PVC tablecloth formulation gained an optimization pathway better suited to export products: lower odor in finished products, improved balance between softness and tactile feel, and a foundation for enhanced transparency and surface quality. At the same time, the use of non-phthalate citrate plasticizers provides a clearer environmental positioning for the product.

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